Robert "Bob" Ritchie aka Kid Rock exploded on the rock scene back in 1998 with his smash album, "Devil Without a Cause". He made it very clear that he was a rebel and didnt care what people thought of him. He gave the name to himself for one reason, cause it sounded cool! Isnt that the point? But as the years have gone by Kid Rock is questioning the name and thinks its a "dumb" name!